Indonesia continues to be Changi’s top country market, with more than 7.4 million passengers passing through during the year. Changi Airport wants Indonesian travelers to spend more time at the airport, not just passing through.
We changed perception of Changi Airport from a transit place or entry point to Singapore, to a destination in itself, where people can have great experiences and enjoy many activities including fantastic shopping. It is a city within a city.
We utilized both mainstream PR and digital to reach the target audiences with one strong message: “Make Changi Airport your next destination”.
Messages about Changi Airport as a destination, not only a transit place, appeared in traditional media. Conversations in social media also showed great excitement from Indonesians who had spent more than an hour at Changi and enjoyed the facilities.
Over a period of 12 months, we have generated 390 articles in print and online media, with a total PR value of over IDR 360 billion.
