In today’s marketplace, ideas matter more than ever – ideas that audiences see as their own, which can be authentically expressed through a brand. The goal of brand marketing has been to recognize these opportunities and create a collaborative endeavor with the customer. They’re no longer the audience, but a participant – and the brand is the enabler of a shared and shareable experience.
Regardless of whether it’s in the B2B, B2C or B2G world – or across the myriad domains within each – we help brands launch products, reposition themselves for success or expand their market share.
We work closely with the firm’s other practices: crisis management, digital and social, reputation management, research and analytics, media relations, public affairs, and strategic integration.
What we do:
- Fast moving consumer goods (FMCG)
- Travel and tourism