Alma is a veteran in consumer marketing strategy and execution. At FleishmanHillard she has provided strategic support for L’Oréal, L’Oréal Paris, Guinness, Changi Airport Group, Jetstar, Sony, PlayStation, Electrolux, Philips, Johnson’s Baby, Listerine, Kohler, Wall Street English, Ultra Milk, Mizone, The Macallan, Ichitan, Greenfields, Multi Bintang, Vanish, Alpha JWC Venture, Sampoerna Schools System, Hansaplast, Royal Enfield and several other consumer lifestyle products.
Prior to joining FleishmanHillard, Alma runs her boutique firm to serve almost all range of P&G products including Pantene, Rejoice, Head & Shoulders, Olay, SK-II and Pampers. She managed the re-introduction of Olay in Indonesia through Olay Total Effects+ that also resulted in creating the new anti-aging market in Indonesia through “The 7 Signs of Aging” campaign.
Alma was part of the team at Leo Burnett that developed and managed the Guinness World of Records’ event for Rejoice mass shampooing where over one thousand women had their hair washed and styled at the National Monument (Monas) square.
Alma is known for her passion for communication with consumers, creative marketing ideas and extensive contacts among lifestyle media.