Alma Purba

Alma is a veteran in consumer marketing strategy and execution. At FleishmanHillard Indonesia, she has provided strategic support for Canva, Sony, PlayStation, Electrolux, Philips, 2K Games, HoYoverse, Royal Enfield, Mercedes-Benz Distribution Indonesia, Jaguar Land Rover, Harley-Davidson, Great Wall Motor, Inchcape Indonesia, Ocean Park Hong Kong, Changi Airport Group, Jetstar, Johnson’s Baby, Listerine, Kohler, Wall Street English, Guinness, Ultra Milk, Mizone, The Macallan, Ichitan, Greenfields, Multi Bintang, Kerry, Vanish, Alpha JWC Venture, Sampoerna Schools System, Hansaplast, Pepsodent, Wall’s, JobStreet, L’Oréal, L’Oréal Paris, L’Oréal Professionnel, La Roche-Posay, Lancôme, CeraVe, Kérastase, Kiehl’s, and several other consumer lifestyle products. For corporate and CSR-related accounts, Alma has handled  L’Oréal For Women in Science, Inchcape Indonesia, Greenfields and SIG Recycle For Good.

Prior to joining FleishmanHillard, Alma run her boutique firm to serve almost all range of P&G products, including Pantene, Rejoice, Head & Shoulders, Olay, SK-II and Pampers. She managed the re-introduction of Olay in Indonesia through Olay Total Effects+ that also resulted in creating the new anti-aging market in Indonesia through “The 7 Signs of Aging” campaign.

Alma was part of the team at Leo Burnett that developed and managed the Guinness World of Records’ event for Rejoice mass shampooing where over one thousand women had their hair washed and styled at the National Monument (Monas) square in Jakarta.

Alma is known for her passion towards purpose-driven campaigns, communication to consumers, creative marketing ideas and extensive contacts among lifestyle media.