Strategic Integration

Organizations have many messages to communicate across many channels. Often, they also have many agencies to manage, all working on related pieces of the communications and marketing mix. It’s a “many messages, many channels, many partners” challenge.

Speaking the language of communications, marketing, paid media, digital and social, our strategies bring alignment. As a result, there’s an increase in the effectiveness of spend, effort and creativity for organizations that have diverse communication and marketing needs spanning geographies, disciplines and stakeholders.

FleishmanHillard’s strategic integration team understands how to address this challenge. Collaborating with other agency partners to develop holistic marketing communications plans that connect the dots across disciplines and remits, we identify where communications can connect and elevate efforts across paid, earned, shared and owned channels.