Reputation is a fundamental quality of every organization – what stakeholders believe about it, expect from it and say about it to others. But many businesses continue to manage their brands and reputations in separate silos. This disconnect between brand and reputation creates a barrier to success and growth – and in some cases, a destructive force. It’s the central issue every business must address today. Our expansive global team recognizes this issue – and understands the evolving new “third space” where brand and reputation intersect.
By using insights grounded in our proprietary – and customizable – Authenticity Gap, we are able to look at stakeholders holistically across brand and reputation, creating the authentic engagement organizations need.